This week we're going to talk about story and content, because, STORY IS EVERYTHING and CONTENT IS KING (Saunders, 2018). Without these aspects, the final piece will not be a success. Robert Thirkell is a master of factual programming and his focus on storytelling makes his programmes innovative and compelling. His book CONFLICT is an insiders guide to factual and reality storytelling that gives trade secrets from the industry's fountain of wisdom. CONFLICT focuses on 8 areas of creating a factual programme using the main example of Jamie's School Dinners . These  8 areas are Characters, Out of the box, Narrative drive, Front, Love, Interviews, Care and Timeline. Which the first letters spell out CONFLICT, I told you this guy was clever! Thirkell talks about how combining different genres is the "key to success in modern TV" (Thirkell, 2010, p.27) and he uses a variety of examples and case studies to prove how combining genres leads to creative success. CONF