I had an interesting visit to the BBC Children in Need (CiN) offices at Bridge House, MediaCityUK today. The afternoon was to develop and brainstorm ideas for the social media and online content to be produced to promote this year's CiN campaign. Myself and 7 others were chosen to from the University of Salford to help the social media team. We were welcomed in the building by reception and went through a tight security procedure and checks before we could go any further. Once we'd done this, it was on with the visitors lanyard and into the office to meet Peter and Nick, the CiN social media team. The offices have a friendly and comfortable feel, with a giant Pudsey bear made from a bush and photographs from all the previous programmes all over one wall. Also, headshots and names of the team were near the front of the office to let everyone know who each person was, which I thought was a nice touch. The brainstorming session kicked off with us discussing what content we see
This week we're going to talk about story and content, because, STORY IS EVERYTHING and CONTENT IS KING (Saunders, 2018). Without these aspects, the final piece will not be a success. Robert Thirkell is a master of factual programming and his focus on storytelling makes his programmes innovative and compelling. His book CONFLICT is an insiders guide to factual and reality storytelling that gives trade secrets from the industry's fountain of wisdom. CONFLICT focuses on 8 areas of creating a factual programme using the main example of Jamie's School Dinners . These 8 areas are Characters, Out of the box, Narrative drive, Front, Love, Interviews, Care and Timeline. Which the first letters spell out CONFLICT, I told you this guy was clever! Thirkell talks about how combining different genres is the "key to success in modern TV" (Thirkell, 2010, p.27) and he uses a variety of examples and case studies to prove how combining genres leads to creative success. CONF